• BRAND>
  • BRAND STORY>
    • peach and
    THE BACKGROUND OF DEVELOPMENT
    Eugene Choi and Serah Yi are cosmetic professionals who have developed a variety of cosmetic items in nationally and internationally famous brands. Both of them were really worried about the actual reality that there was a lack of safe and hypoallergenic cosmetics considering delicate skins even though the needs of children who wanted to use cosmetic items, especially shade cosmetics were getting increased more and more. For this purpose, they decided to develop a cosmetic brand for children.
    CONCEPT
    ▶‘Creative Fusion Cosmetics' with the coexistence of fashion and play and cultivation of a thought’s creativity beyond cosmetics
    BRAND NAME
    peach and
    Peach is a pinky-orange fruit and refers to “an exceptionally good or attractive person or thing,” which means that its cosmetic items add ‘peach’ to children’s personalities with a mother’s love and discerning eye.
    COMMITMENTS
    ▶Principles of peach and to be certainly observed when developing products